Digital Marketing Management Foundation Course

For many businesses digital marketing is the main channel to marketing and it is getting more complex and interconnected as time passes. This video helps to explain why it's important that you spend some of your valuable time to get a better understanding.

 

Welcome to ‘How to Generate Sales for your Business with Digital Marketing (Foundation)’, a course that compiles years of research and insight to help you build and implement an effective long-term digital marketing strategy. Complete this foundation course and leave with the knowledge and assurance you need to start growing your sales through digital marketing.

The course takes you through the following:

  • Why digital marketing is important.
  • Understanding why digital marketing is interconnected.
  • The importance of the sales funnel.
  • Marketing activity at each stage.
  • Turning your ideas into action.

This course is presented by Andy Iredale on behalf of KUB. Andy has had an exceptional career. After an early career in the theatre, Andy worked within the creative teams of large advertising agencies in London and Leeds. His clients included Yorkshire Bank, Mitre Sports, ASDA, several universities and BT Mobile. Education marketing became a specialism and he moved to the client-side, lecturing and handling marketing campaigns in further and higher education. He helped BAE Systems reposition work-based higher education in the national marketplace and this work was honoured with a Queen's Anniversary Prize in 2016. He is currently supporting government contracts to develop social media and video-based communication to minimise the negative impacts of Covid-19 on the economy.


Digital Marketing Foundation Course Curriculum


  Course Introduction
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  Lesson 1
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  Lesson 2
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  Lesson 3
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  Lesson 4
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  Lesson 5
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  Conclusion
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Choose a Pricing Option

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Free Course

Free Foundation Course

Frequently Asked Questions


When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.